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In the intricate world of B2B digital marketing, strategic finesse is the name of the game. Yet, there’s a pivotal strategy you might be missing out on due to the language barrier and technical disparities Allow us to introduce you to Baidu SEO – the key to unlocking unprecedented growth in the Chinese Market. Let’s uncover how Baidu SEO can be your secret weapon.


GAB Team

May 1, 2023 · 4 min read

SEO Keywords: B2B growth; digital marketing; Baidu SEO; Google SEO; Chinese market; China SEO, Chinese B2B

1. Understanding Baidu's Dominance

According to statcounter data, In July 2023, Baidu market share dominates the search engine market in China, in terms of all platforms (59.22%), desktop (21.37%) and mobile (79.47%) – Mobile still accounts for the most search engine market share. Bing search engine came second in terms of all platforms (16.85%) and desktop (39.51%).

Baidu is more than just an search engine

Baidu’s ecosystem comprises six distinct categories tailored to user needs. The Search & Information segment leverages AI for comprehensive search solutions. Lifestyle & Traveling offers Baidu Maps for navigation. Knowledge & Learning involves Baidu Zhidao, encouraging knowledge exchange. Social Communications integrates Baidu Tieba, a diverse online community. Tools & Applications provide functional apps, enhancing productivity. Leisure & Entertainment offers music and video content. This ecosystem underscores Baidu’s commitment to serving users beyond search, embracing navigation, knowledge-sharing, community interaction, productivity, and leisure.



2. Baidu SEO vs. Google SEO: Bridging the Gap

  • The divergence between Google SEO and Baidu SEO is marked by distinct nuances in their algorithms and user behaviors. While both platforms aim to deliver relevant search results, certain disparities necessitate tailored strategies.
  • Cultural and Linguistic Considerations:
    Google serves a global audience, accommodating various languages and regions. In contrast, Baidu primarily targets the Chinese market with a focus on simplified Chinese. Adapting content linguistically and culturally is paramount for success on Baidu.
  • Technical Handling:
    Baidu’s image recognition capabilities are still evolving compared to Google’s sophisticated AI-driven image understanding. On Baidu, reliance on image alt texts and metadata is pivotal for image search optimization.
  • Meta Keywords Significance:
    Google’s algorithm de-emphasizes meta keywords, while Baidu still considers them. Thoughtful optimization is crucial to avoid keyword spamming, ensuring relevancy without compromising user experience.
  • JavaScript Crawling:
    Baidu faces challenges in effectively crawling JavaScript, impacting its indexing efficiency. Ensuring essential content and links are accessible through plain HTML becomes essential for visibility.
  • Domain Hosting:
    Hosting within China potentially enhances Baidu rankings due to faster loading times, while Google’s algorithm is less dependent on server location.

Hosting within China potentially enhances Baidu rankings due to faster loading times, while Google’s algorithm is less dependent on server location.

Need a Baidu SEO Agency?

Embrace the Unique Power of Baidu SEO: Contact Gab B2B to unleash B2B Growth and Amplify Your Online Presence in China’s Dynamic Market.

3. Mastering Baidu SEO Tactics:Revealing the Strategy

Navigating the nuances of Baidu SEO can unlock unprecedented growth opportunities for B2B enterprises targeting the Chinese market. Here are ten vital insights to drive B2B growth through Baidu SEO excellence:

  • Secure an ICP License: While not obligatory, obtaining an ICP license for China-based websites bolsters site performance by enhancing loading speed. Displaying it can also contribute to credibility.
  • Embrace HTTPS: Transitioning to HTTPS from HTTP is pivotal for improved security and rankings on Baidu. Baidu’s endorsement of HTTPS as a ranking factor underscores its significance.
  • Leverage Q&A Platforms: Engage with Baidu Zhidao and Zhihu, pivotal platforms for content promotion and brand visibility in the absence of Western alternatives like Facebook or Google.
  • Feature on Baidu Baike: Establishing a presence on Baidu Baike, China’s Wikipedia equivalent, is crucial for brands, considering its prominence in search results.
  • Keyword Optimization Evolution: While exact match keywords are important, natural content that resonates with users takes precedence over keyword stuffing.
  • Prioritize Concise Content: Baidu’s preference for succinct content differs from Google’s affinity for long-form articles. Crafting bite-sized insights enhances visibility.
  • Unordered Lists Shine: Unnumbered and unordered listicles align with Baidu’s content preferences, presenting an opportunity for heightened visibility.
  • Frequent Content Updates: Regular content updates signal website vitality and rank favorably on Baidu. Refreshing existing content can also signify relevancy.
  • Social Media Myth: Incorporating blocked non-Chinese social media links on your site doesn’t impact rankings, as long as they don’t hinder page performance.
  • Tailored Domain Approach: Opt for a .cn domain only when exclusively catering to the Chinese market, emphasizing content-language attributes over domain choices.

4. Case Studies with real results

Lindström, a textile service company with an impressive 175-year legacy in the industry, faced a significant hurdle in attracting inquiries within the Chinese market due to their limited online presence.

Realizing the need for strengthening their digital visibility to generate more leads, they sought our expertise.

The Gab team crafted a comprehensive strategy to unlock Lindström’s full online potential:

  • SEO-Friendly Blog Posts: By skillfully employing SEO techniques, we created blog posts that strategically targeted relevant keywords. This approach not only elevated their search engine rankings but also significantly increased their online visibility.
  • SEM Services: Our team efficiently deployed SEM services, meticulously selecting the most fitting keywords and implementing a highly effective bidding approach.
  • Continuous Optimization: We diligently monitored and optimized the campaign to ensure maximum exposure and enhance lead generation efficiency, successfully reducing the cost per lead (CPL).

The results:

  • Targeted keywords on 1st page of Baidu
  • Significant improvement on leads volume and cost per lead

Ready to unlock Baidu SEO’s potential? Our expertise is here to guide you. Contact Gab B2B to tap into Baidu’s power for B2B growth, and embrace excellence and results.


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